Directed, filmed, and edited by Peter Won, this visual project captures an exciting collaboration between artist Lowa Kim and hair care brand Rootist, presented at Manhattan's recurring Art Focus exhibition. Commissioned by Rootist, the film highlights the dynamic energy, artistic fusion, and vibrant crowd at this exclusive event.

• Creative Direction, Cinematography & Editing: Peter Won

• Client: Rootist

• Featured Artist: Lowa Kim

• Event / Venue: Art Focus (Manhattan, NY)